Posts Tagged marketing mix

E-marketing Strategy: 7 Dimensions to Consider (the E-marketing Mix)

What is e-Marketing?

e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90′s.

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Identifying the Healthcare Market Segments for Your Small Business

The first step in a small business selling to the hospital market space is being able to identify the different segments that they will approach. This is one of the essential building blocks for them to craft their method to and match the correct messages to their potential clients. There are five major segments in institutional hospital selling for small businesses to focus on.

The largest in size of the segments is the Integrated Delivery Networks (IDN) which is, at its basic level, a multi-hospital system that can cover a large geographical area.  The groups have come together to share resources in an attempt to provide better continuity of care for their patients, but for small business vendors the main item of note is that they have consolidated a lot of their purchasing power.

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