Posts Tagged market segments
Beehives: How to Attract These New Market Segments
By the year 2025, the U.S. population is expected to increase by 25%, according to projections. This puts the nation on a growth path similar to the one experienced just after World War II, when the GIs came home and helped create the Baby Boom in the 1950s and 60s. This, and the fact that Americans are living longer, means that nearly every U.S. market segment will expand in numbers over the next 25 years.
“This [population] growth will combine with increasing diversity to create an ever-growing list of market segments,” says Josh Calder, chief editor of the Global Lifestyles project, a research venture of an Arlington, Virginia-based consultancy, Social Technologies. “I saw a professionally made bumper sticker the other day that said, ‘Proud to be Sikh and American.’ Such niches driven by ethnicity, attitudes, and interest will proliferate,” he adds.
Topic: alternative communities, baby boom, happy camper rv, market segment, market segments, niche market, niche markets, rv club, vickie abrahamson, world war iiRelated Topic
Global Weight Loss and Diet Management Market (2009 – 2014)
Obesity and weight gain issues have always been a major health and fitness issues. Increasing awareness levels among calorie-conscious (and appearance-conscious) consumers have opened up new avenues and opportunities in this market. The significantly high rate of new product entry in the weight management segment requires industry participants to adopt proactive strategies. The growth of the overall weight management market is driven not by larger market segments such as fitness devices, there also exists added opportunities in minor markets such as fitness accessories. This makes it more important to clearly understand the characteristics of the micro-markets so as to obtain a holistic view of the industry.
While existing reports have attempted to study end-user attitudes and demographics, they do not provide a complete picture from the industry’s perspective. This report analyzes the market dynamics exclusively from the industry point of view. Additionally, the topic of weight management previously discussed in other reports focuses only on weight loss and more often only on the food market. This report aims at providing a two-dimensional picture of the market by focusing on all aspects of weight management and weight loss are analyzed at the micro market levels. The report also includes segments for food and beverages, drugs and surgeries, services, fitness equipment and accessories.
Topic: awareness levels, conscious consumers, diet management, fitness accessories, fitness issues, food and beverages, global weight, industry participants, market segments, proactive strategiesRelated Topic