Posts Tagged market segments
Market Segmentation Template ? Know Where to Find Your Audience
The need for a Market Segmentation Template Depending on the size and scope of your business, you might be wondering why you need to spend time identifying and segmenting your audience. If you’re a company that sells baby bibs, you probably figure that your target audience is new parents that want to feed their kids without getting baby food all over the dining room. But what about grandparents, nurseries, adoptive parents, and professional child care service providers? Each one of these audiences has different needs and desires, and will probably be best reached through a different marketing medium.
Topic: adoptive parents, customer profiles, customer surveys, market segmentation, market segments, marketing departments, new parents, professional child care, psychographic, target audienceRelated Topic
Switzerland Insurance Market Intelligence: 2011 Edition | Market Research Report On Aarkstore
The Swiss insurance industry has recorded a slight decline in premiums in the year 2009 mainly due to the decline in the growth of the life insurance segment. The non-life insurance segment remained almost flat recording growth of approximately 0.69% in 2009.
Increasing life expectancy rate, increasing health care cost and rising health related problems are some of the most important drivers of the life insurance segment. Pension schemes, health insurance and retirement products would gain importance driving the overall insurance industry of Switzerland.
With the economic crisis every sector saw a decline in the growth rate and same was true for the Swiss insurance industry but with recovering economy, improving living standard, increasing disposable income and increasing savings the investment in various financial products including insurance products is expected to increase which would in turn boost the growth of the Swiss insurance industry.
Topic: insurance association, insurance market, life insurance segment, market intelligence, market segments, private insurance industry, retirement products, segment table, structure 1, zurich financial servicesRelated Topic