Posts Tagged electronic marketing
E-marketing Strategy: 7 Dimensions to Consider (the E-marketing Mix)
What is e-Marketing?
e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90′s.
Topic: controversial subject, electronic marketing, marketing mix, marketing techniques, new marketing, offline marketing, pioneer companies, security sales, traditional marketing, transactional functions
Related Topic
The e-Marketing Saga
1. What is eMarketing?
Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous. eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.
2. Why is it important?
Topic: bricks and mortar, direct response marketing, electronic marketing, indirect marketing, marketing principles, mortar business, personal approach, saga 1, traditional marketing, worldwide competitionRelated Topic