Internet marketing experts love their acronyms, as almost every piece of terminology will use an acronym for marketing experts to use. To a inexperienced internet marketer, seeing all this jargon thrown around can be confusing for them. SEO, SMO and PPC after all mean nothing to someone who has no knowledge of internet marketing. But don’t worry there is help at hand, with our savvy guide to internet marketing acronyms.
SEM: This is the most vital term, as it stands for the broad category of search engine marketing, the term that denotes online activities that are completed in the aim of generating more traffic to your website through search engines, such as Google, Yahoo etc.
SEO: Search engine optimization is the process by which one improves their search engine ranking, and in turn their visibility online. SEO intends for the website to compete for top places when searched by internet users. SEO does this through organic methods, thus optimizing the website naturally so that the website’s ranking is long term. Organic methods also target different sorts of searches, such as images, websites, videos and local searches.
The closer matched to a term a website is (determined by search engines) the more relevant it is declared to the keywords. And the more links you have on other pages, the more reliable it is considered. Thus a website that is considered credible and content worthy (i.e. relevant) can become high ranking using seo tactics that enable these outcomes.
SMO: Social media optimization is a way of generating customers and visitors to your website using social media platforms, such as Twitter or Facebook. SMO is a part of SEO tactics but works through a ‘word of mouth’ online method. This form of networking enables businesses to reach out to their target group online. Blogs and forum discussions are also part of SMO as they encourage interaction, which is important to creating an internet presence and getting known within your online community.
PPC: Pay per click is a branch of internet advertising, where the company advertising pays the host every time the link is clicked on. The difference between this listing and organic ones is that the PPC listing appears in the sponsorship box at the top of a search engine results page. You have to bid for the keyword you want to be ranked for and how much you bid will determine your sponsorship ranking.
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Topic: facebook, google, internet marketer, marketing terminology, media optimization, media platforms, novice internet, savvy guide, search engine optimization, target group