There is no doubt that nowadays, the younger generation has a bigger say when it comes to dictating market trends. This cannot be any truer in the mobile phone industry wherein the teenage market continues to develop into a legitimate and very profitable segment. A lot of companies have recognized this fact and have focused a lot of their time and money in the hopes of dominating this particular market segment.
While it may not have the biggest slice of the pie, it is definitely a genuine cash cow. This is why manufacturers continue to come out with heaps of affordable Smartphones that hope to attract first-time buyers. For LG, it is their LG Cookie line of devices. And today, it is the LG Cookie Fresh which has been touted as the new torchbearer. Here’s how LG intends to flex its muscle in the teenage market segment with this new budget mobile.
The Look
You’d only have to take one look at the Cookie Fresh to realize that it isn’t exactly a mobile phone for the business execs. Its finish is composed mainly of plastic which allows this device to be very lightweight (only 89 grams). It is also designed to be very compact and can easily fit inside your pocket without a hitch.
However, what gives away its youthful exuberance is its two-tone colour schemes. Combined with its rounded corners, you’ll definitely feel hip and trendy the moment you bring out you Cookie Fresh. Once it is released later this month, the Fresh will be available in silver, white & orange, blue & light silver, and white & purple.
Social Network Integration
One of the biggest trends in the internet today is social networking. While it may be true that there are still a lot of adults that get hooked to the likes of Twitter and Facebook, it is primarily for the young and of course, the young at heart. This being the case, a lot of mobile phone manufacturers have added social networking integration on their devices in the hopes of attracting all the social butterflies that are out there.
It has proven to be a success and LG has decided to capitalize on this opportunity by including native social networking clients on the Fresh. With this feature on board, you should get real time updates from your friends directly on your phone. You’re definitely not going to miss out on the latest scoop on your friends, your friends’ friends, and so on. You all know how it goes.
Music
If there’s anything kids nowadays can’t live without it has to be music. This, together with their mobile phones, are definitely the things that they won’t be able to leave the house without. As a mobile phone manufacturer, if you are able to combine these two in a single device then you would have struck gold. This is what LG is hoping for in the LG Cookie Fresh which has been equipped with a 3.5 mm ear jack (compatible with any standard set of earphones), a multi-format audio player, and an RDS-capable FM radio. Pretty awesome for a budget mobile, wouldn’t you say?
Topic: amp light, business execs, cash cow, first time buyers, market segment, mobile phone industry, mobile phone manufacturers, networking integration, teenage market, youthful exuberance